#IWannaBe Campaign

 

I was set the task of creating an awareness campaign that would help encourage people to recycle in the city of Plymouth in a unique way. Alongside my group, we decided to make the target audience younger children as they would be the next generation of people to help make positive change to our planet. To do this, we created two adverts (short and long versions), a campaign logo and three posters.

​

The idea behind the campaign is to suggest that rubbish are living beings who have aspirations of jobs they want to be when they're older. This is to link with recyclable products turning into new objects during the recycle process.

​

My role in the group was assisting with filming, editing the video and designing the logo and posters.