Timebank South West

 

I was set the task of creating a video and marketing material for the charity, Timebank South West.

 

The outcomes I created were a video which raises awareness and a leaflet to welcome new members. My aims for the project were to explain 'timebanking' in an easy to understand way, represent a sense of community and implement the charity's four main branding colours.

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For the video, I interviewed both members of the team and of the charity itself. I asked questions to help explain the charity and based on the answers they gave, I filmed clips that related to their dialogue.

 

For the leaflet, I wanted to put a huge emphasis on their colour scheme whilst making to it easy to read for the majority of viewers. This meant experimenting with contrasting colours, fonts, text sizes, spacing and more to ensure all information was easily viewable.

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